“The number-one hot topic in ATMs these days is ATM co branding,” says Melissa Fox, a consultant with Boston-based Dove Consulting, a unit of Hitachi Consulting Corp. Fox recently completed a study on new business models for ATM deployment.

In the co branding scenario, a bank pays ATM ISOs to put the bank’s brand on ATMs. Then that bank’s customers can use ISO-owned ATMs whenever they need cash without having to pay surcharges. To compensate deployers for the loss of surcharge revenue from transactions made by the bank’s customers, the bank pays the ATM ISOs monthly fees based on the number of cards the bank has deployed in the regions served by the ATMs, the number of ATMs involved, and the volume of transactions.

Hence, the banks benefit from being able to serve their existing customers at more places and get their names out to non-customers. Customers may even switch banks if they know they can use a nearby ATM free—a factor banks consider when signing the co branding deals.

Customer Convenience = Customer Retention

Surcharge free banking

More locations to transact business, increased brand presence

Allows you to retain presence in market if economic factors require branch consolidation

You select the most favorable locations:
• Choose from our existing network
• Convert your ATMs from company owned to co-branded
• Select other locations where you would like more visibility

Brand Expansion / Recognition = New Account Growth

ATMs merchandised with your company collateral; communicate special offers or product focus

Captive customer; average customer spends 30+ seconds at machine

Increase new customer opportunities as approx 2/3 of ATM customers do not bank with you today

High traffic areas; you select the locations and merchants that best match your customer demographic profile

Numerous options to leverage your brand
• ‘Wrap ATM‘ with your marketing collateral
• Multi-media screens and pre-printed receipt tape available
• Special event presence

Cost Management

Customer convenience without the cost to maintain the ATM; we do all the work!

Detailed reporting to show you how often your customers use the machine; breaks down your cost per customer ‘touch’

Average cost per customer interaction is $1.00

Reduce costs by transferring your less profitable ATMs to ATMs On Wheels, LLC for co branding.
This allows you to maintain your brand presence and provide the same convenience for your valued customers without the expense!